Making Real Food the Standard in American Households
December 17, 2020
Chronic disease is breaking the bank, and ultra-processed food is the reason. We must make Real Food the standard within all households in America and around the world. But this is currently a heavy lift, because of cost, accessibility, and food industry practices of questionable or misleading advertising and availability.
We at Foogal focus-grouped the question, “Why do people eat junk?”. It turns out that most people think that deciding what to make for dinner and then buying the ingredients is the biggest roadblock. Trying to pick out food based on health and ingredients is impossible, and the inadequacy of our current food label becomes overwhelming. They don’t know how to read the label, and they certainly don’t know how to make food choices based on it. When they enter the supermarket, it’s like walking into the opium den with a cacophony of voices shrieking “buy me”. They fall prey to the wails of the tortilla chips and the soft drinks and the cookies on the endcaps of the aisles.
Foogal was designed to be the answer — a digital platform that ties together the patient-consumer, the doctor-provider, the supermarket, and the insurance company. Your biochemical profile is input into the Foogal platform. This information determines which foods would optimize your health. Foogal then consults a comprehensive food database developed by partner Perfact, to create filters (e.g. no sugar, low salt, low glycemic load, gluten-free) that correspond to your biochemical profile. Foogal then accesses a database of hundreds of thousands of recipes to find the ones that best fit your biochemical profile. Foogal then orders the groceries to be delivered to your home with the recipe. And most importantly, instead of the grocery store sending you the bill, they charge the insurance company. And the insurance company is happy to pay it, because the cost of the food — even Real Food — is one-tenth the cost of the medications for which they won’t have to pay.
You get better, the doctor takes the credit, the supermarket sells more high margin perishables, and the insurance company saves money by paying for food instead of medicine. A win-win-win-win.